Tuesday, March 27, 2012

Madonna Drops Aldo Pseudo-Product Placement Into New Song

Madonna Drops Aldo Pseudo-Product Placement Into New Song
Madonna Drops Aldo Pseudo-Product Placement Into New Song
As anyone with Internet access and even a passing interest in pop culture surely knows, Madonna’s album MDNA finally dropped this week to mixed reviews. Though the so-called Material Girl collaborated with practically all of the music industry’s current juggernauts (barring, sadly, Diplo, who might have worked wonders), the album doesn’t seem to have anything distinctly Madge about it, save a few punk rock lyrics about divorce here and there. But that doesn’t mean she’s not going to make a whole lot of money from it.

Ever the shrewd businesswoman, Madonna has injected her latest work with a reference to one of her other business projects—a practice long-established in the hip-hop world and grimly tolerated in many big budget music videos. But it’s weird.

As Jezebel notes, in the song “I Don’t Give A,” Madonna’s technicolor toady Nicki Minaj raps, “We material girls, ain’t nobody hotter, fox collar/See I really can’t relate to your Volvo, and you can’t get these shoes at Aldo.”

Okay, Nicki wears shoes that are beyond most people’s grasp. Noted. But considering Madonna’s upcoming shoe line Truth or Dare is to be produced by Aldo, the name-dropping is more than a little bizarre.

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